National surf governing body Surfing GB has chosen Cornish lager, Korev, to be its official beer.
Korev, which is St Austell Brewery’s first premium lager, was launched in 2010. It has grown in popularity and is now one of the brewery’s leading brands.
The sponsorship deal affirms the brewery’s commitment to Surfing GB. The three year deal will help the governing body achieve its objectives, namely to ensure surfing is practiced in a safe and fun environment.
Alex Williams, Surfing GB director, said: “As Surfing GB develops and gains strength it is imperative that we have the support and backing in place to achieve our goals.”
“The relationship with St Austell Brewery’s Korev lager does just that and we are delighted to join forces for the exciting journey ahead.”
Jeremy Mitchell, St Austell Brewery marketing and communications director, said: “Cornwall and Devon are synonymous with surfing and the beach lifestyle so Surfing GB is the perfect fit for the Korev brand”
“By supporting Surfing GB we can contribute to the exciting, fun sport of surfing.”
Surfing North Cornwall
North Cornwall is one of the best surf spots in the UK. Polzeath is a particular favourite amongst seasoned surfers and is just a 10 minute drive from the Beach House in Port Isaac. For more information about staying at the Beach House, please get in touch today.